Zero-Tolerance Movement
Proper Planning Prevents Poor Performance.
A transformational movement led by Uncle Willie, dedicated to African-American and Hispanic youth who are ready to break cycles, build discipline, and live by a new code.
From 17-to-Life to Youth Mentor
26 years inside. Now on a mission to save futures, one young mind at a time.
- Credible messenger & youth intervention specialist
- DBT-informed mentorship & life skills
- Founder of the Zero-Tolerance Movement
Mission & Vision
Zero-Tolerance exists to equip our youth with the mindset, structure, and skills needed to transform their lives, their families, and their communities.
Mission
To empower African-American and Hispanic youth and young adults through mentorship, emotional intelligence training, structured life skills, and the 5 Ps formula: Proper Planning Prevents Poor Performance.
Vision
Communities where our young kings and queens walk in purpose, control their emotions, honor their commitments, and become protectors and builders of the next generation.
Core Values
- Resilience
- Discipline
- Accountability
- Emotional Intelligence
- Faith & Purpose
- Community
About Uncle Willie
From Concrete to Calling
Willie “Uncle Willie” Edwards grew up in Los Angeles, surrounded by pressure, survival, and the streets. At 19 years old he was sentenced to 17 years to life and ultimately served more than 26 years inside the California prison system.
Since his release in 2014, Uncle Willie has worked on the front lines as a credible messenger and youth intervention specialist, walking into juvenile halls, camps, and community programs with one message: change is possible when you are ready to live by structure, truth, and the 5 Ps.
Read His Full StoryKey Milestones
- Sentenced to 17-to-life in 1988
- Served more than 26 years in prison
- Released and returned to Los Angeles in 2014
- Became a credible messenger & youth mentor
- Founded the Zero-Tolerance Movement & curriculum
The Zero-Tolerance Movement
Zero-Tolerance means zero tolerance for self-sabotage, wasted potential, and emotional chaos. It is a new code for how we think, move, and show up.
Proper
Aligning choices with purpose, principles, and long-term goals instead of momentary feelings.
Planning
Writing it down, breaking it into steps, and preparing for real-life obstacles before they show up.
Performance
The way we show up in school, the streets, at work, and at home—performance is the result of our preparation.
Programs & Services
Designed for juvenile halls, schools, community organizations, and transitional housing programs that serve at-risk youth.
Zero-Tolerance Core Curriculum
An 8–10 week experience that teaches the 5 Ps, emotional regulation, conflict resolution, and responsibility through lived experience, group discussion, and practical exercises.
Youth Transformation Workshops
High-impact sessions blending story, rap, visuals, and skill-building to address anger, identity, and decision-making in real time.
Media & Movement
Music, visuals, and stories that speak the language of our youth while pointing them toward a higher standard.
Zero-Tolerance Anthem
A West Coast rap anthem that carries the 5 Ps and the Zero-Tolerance lifestyle into the ears and hearts of the next generation.
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Testimony & Teaching
Long-form videos where Uncle Willie breaks down his journey and teaches practical steps youth can apply today.
Sci-Fi & Visual Stories
Cinematic shorts that place Zero-Tolerance in futuristic, high-stakes scenarios, showing youth that discipline and purpose are universal.
Bring Zero-Tolerance to Your Community
To inquire about programs, partnerships, speaking, or collaborations, visit the contact page or send an email directly.
- Email: ztolerance2024@gmail.com
- Based in: Los Angeles, California
Youth deserve structure, support, and a new code to live by. Zero-Tolerance is ready to partner with those who are serious about transformation.